Strong Sustainability Focus Geelen Counterflow emphasizes its commitment to sustainability by designing 100% sustainable dryers and coolers, which can appeal to environmentally conscious clients and companies seeking to enhance their eco-friendly manufacturing processes.
Global Service Support With service teams supporting equipment across Latin America, North America, Asia, Africa, and Europe, there are strong opportunities to upsell maintenance contracts or expansion projects in these regions due to widespread operational coverage.
Innovation and Product Launches The recent launch of the Counterflow Cooler Plus and participation in industry events like Victam International highlight ongoing product innovation, presenting opportunities to engage clients interested in the latest energy-efficient and food safety standards.
Growing International Presence Shipping over 400 to 500 units annually from the Netherlands indicates a robust international demand, suggesting potential sales growth through targeted outreach to feed and food industry players worldwide.
Market Segment Focus Operating within the machinery manufacturing sector for feed and food processing, Geelen Counterflow’s focus on energy-efficient and safe drying technology aligns well with companies aiming to improve operational efficiency and regulatory compliance, offering avenues for tailored sales solutions.