Insights

Sponsorship Valuation Gemba owns Turnstile, a market-leading sponsorship pricing valuation product. This indicates strong potential to cross-sell advanced sponsorship analytics, benchmarking services, and integration with client campaigns to optimize sponsor ROI.

Global Sports Focus With offices in London, Sydney and Melbourne and a global client footprint in sport and entertainment, there are opportunities to scale consulting, data insights, and marketing services to multinational sports organisations and event properties seeking consistent measurement and international activation strategies.

Recent Partnerships Recent high-profile collaborations, such as Sky Group and Toyota Australia, demonstrate capacity for large-brand engagement and event activation. Use these references to target media, broadcasters, and corporate sponsors seeking data-driven fan insights and campaign optimization.

Talent Mobility Leadership and creative hires in Europe and global roles suggest an expanding service capacity. This presents upsell opportunities for mid-market to enterprise clients requiring scalable insight, audience segmentation, and creative strategy across regions.

SME to Mid-Market Fit Revenue scale and employee size indicate Gemba sits between small agencies and larger analytics houses. Target mid-market sports teams, leagues, and sponsors looking for credible analytics, fan insights, and cost-effective sponsorship valuation solutions.

Gemba Tech Stack

Gemba uses 8 technology products and services including Adobe, MySQL, oEmbed, and more. Explore Gemba's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • MySQL
    Database
  • oEmbed
    Dev Tools
  • Microsoft PowerPoint
    Editors
  • Microsoft Excel
    Editors
  • Apple iCloud Mail
    Email
  • Font Awesome
    Font Scripts
  • Tailwind CSS
    UI Frameworks

Media & News

Gemba's Email Address Formats

Gemba uses at least 1 format(s):
Gemba Email FormatsExamplePercentage
First@thegembagroup.comJohn@thegembagroup.com
63%
FirstL@thegembagroup.comJohnD@thegembagroup.com
24%
FirstLast@thegembagroup.comJohnDoe@thegembagroup.com
13%

Frequently Asked Questions

What is Gemba's official website and social media links?

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Gemba's official website is thegembagroup.com and has social profiles on LinkedIn.

What is Gemba's SIC code NAICS code?

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Gemba's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does Gemba have currently?

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As of July 2026, Gemba has approximately 100 employees across 5 continents, including OceaniaEuropeAsia. Key team members include Head Of Fan Insight: R. A.Head Of Data & Insight: A. H.Head Of Sponsorship: P. M.. Explore Gemba's employee directory with LeadIQ.

What industry does Gemba belong to?

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Gemba operates in the Spectator Sports industry.

What technology does Gemba use?

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Gemba's tech stack includes AdobeMySQLoEmbedMicrosoft PowerPointMicrosoft ExcelApple iCloud MailFont AwesomeTailwind CSS.

What is Gemba's email format?

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Gemba's email format typically follows the pattern of First@thegembagroup.com. Find more Gemba email formats with LeadIQ.

When was Gemba founded?

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Gemba was founded in 2006.
Gemba logo

Gemba

Spectator SportsTasmania, Australia51-200 Employees

Gemba is an independent consultancy in the sports and entertainment sector, offering specialized services in fan insights, strategy, marketing and communications. It owns Turnstile, a valuation tool used to determine fair market pricing for sponsorships. Based in London Lakes, Tasmania, the firm operates internationally with offices in London, Sydney and Melbourne. The company serves clients worldwide in sport and entertainment, helping organizations understand audiences, shape propositions and evaluate sponsorship opportunities. A recent development includes Sky Group partnering with Gemba to publish a study on women's sport fandom.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Gemba's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Gemba's revenue is estimated to be in the range of $1M$10M

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