Market positioning Gemba is a specialized sports and entertainment consultancy with a leadership position in fan insights, strategy, marketing, and communications, plus ownership of Turnstile for sponsorship pricing. This suggests opportunities to cross-sell data analytics, sponsorship valuation, and strategic marketing services to sports organizations and brands seeking objective sponsorship benchmarking.

Growth & expansion With offices in London, Sydney, and Melbourne and recent European expansion activity, Gemba is positioned for global engagements. Sales potential exists in multinational sports properties, international events, and brands seeking cross-market activation, leveraging their global footprint and local market expertise.

Recent partnerships Recent collaborations with Sky Group and Toyota Australia indicate traction with large media and automotive brands on sports data, analytics, and activation. This points to opportunities to offer integrated sponsorship strategy, audience insights, and measurement services to similar corporate partners and broadcasters.

Talent and leadership Leadership turnover and movements, such as key personnel departures and new European leadership appointments, highlight an evolving team with potential for new capabilities in audience segmentation and proposition development. Prospects include upsell of advanced segmentation, personalized marketing, and consultancy for major clubs and leagues undergoing transformation.

Technology stack Gemba leverages a mix of analytics and presentation tools (Adobe, MySQL, Tailwind CSS, oEmbed, Office apps) which supports data-driven storytelling for sponsorships. This creates opportunities to offer enhanced data visualization, dashboarding, and turnkey sponsorship pricing and ROI reporting solutions to clients seeking measurable sponsorship effectiveness.