Insights

Sponsorship Valuation Gemba owns Turnstile, a market-leading sponsorship valuation product, presenting a clear upsell path to brands and agencies seeking objective sponsorship pricing and ROI insight.

Global Footprint With offices in London, Sydney and Melbourne and a global client roster, there is an opportunity to cross-sell services across regions and deepen partnerships with international sports properties.

Sports Analytics Strategic focus on fan insights, marketing and communications positions Gemba to offer advanced audience segmentation, campaign optimization and measurement services to teams, leagues and broadcasters.

Recent Growth Executive hires and European expansion indicate scale-up momentum; there is potential to engage mid-market and enterprise clients in Europe and beyond with broader service bundles.

Industry Partnerships Active collaboration history with Sky Group, Toyota Australia and government bodies suggests opportunities to pitch data-driven sponsorship and fan engagement solutions to major broadcasters, advertisers and public sector clients.

Similar companies to Gemba

Gemba Tech Stack

Gemba uses 8 technology products and services including Linkedin Insight Tag, Microsoft SharePoint, WordPress, and more. Explore Gemba's tech stack below.

Media & News

Gemba's Email Address Formats

Gemba uses at least 3 email formats:
Gemba Email FormatsExamplePercentage
First@thegembagroup.comJohn@thegembagroup.com
63%
FirstL@thegembagroup.comJohnD@thegembagroup.com
24%
FirstLast@thegembagroup.comJohnDoe@thegembagroup.com
13%

Frequently Asked Questions

What is Gemba's official website and social media links?

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Gemba's official website is thegembagroup.com and has social profiles on LinkedIn.

How much revenue does Gemba generate?

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As of October 2026, Gemba's annual revenue is estimated to be $1M - $10M.

What is Gemba's SIC code and NAICS code?

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Gemba's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 7112 - Spectator Sports.

How many employees does Gemba have currently?

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As of October 2026, Gemba has approximately 104 employees across 5 continents, including Oceania, Europe and Asia. Key team members include Coo: Z. C., Head Of Fan Insight: R. A. and Head Of Commercial: A. B. Explore Gemba's employee directory with LeadIQ.

What industry does Gemba belong to?

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Gemba operates in the Spectator Sports industry.

What technology does Gemba use?

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Gemba's tech stack includes Linkedin Insight Tag, Microsoft SharePoint, WordPress, Salesforce, Shopify, Microsoft 365, Google Cloud and Microsoft Teams.

What is Gemba's email format?

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Gemba's email format typically follows the pattern of First@thegembagroup.com. Find more Gemba email formats with LeadIQ.

When was Gemba founded?

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Gemba was founded in 2006.
Gemba logo

Gemba

Spectator SportsTasmania, Australia51-200 Employees

Gemba is an independent consultancy in the sports and entertainment sector, offering specialized services in fan insights, strategy, marketing and communications. It owns Turnstile, a valuation tool used to determine fair market pricing for sponsorships. Based in London Lakes, Tasmania, the firm operates internationally with offices in London, Sydney and Melbourne. The company serves clients worldwide in sport and entertainment, helping organizations understand audiences, shape propositions and evaluate sponsorship opportunities. A recent development includes Sky Group partnering with Gemba to publish a study on women's sport fandom.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Gemba's revenue is estimated to be in the range of $1M - $10M

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