General Beverage and Beer Sales Companies Email Format
Beverage ManufacturingWisconsin, United States201-500 Employees
General Beverage and Beer Sales Companies is a Wisconsin-based wholesale distributor of wine, distilled spirits, beer, and non-alcoholic beverages. Founded in 1933 and still family-owned, the company operates from its Madison headquarters and maintains regional offices to serve licensed retailers across all 72 counties. It positions itself as the state's largest wholesale distributor, coordinating sourcing, sales, and delivery to a broad customer network. Its customers are licensed beverage retailers throughout Wisconsin, for whom it provides distribution, consulting, and service across a wide product portfolio. A notable development in its recent history is a 2022 partnership with Hotaling & Co. to manage its Wisconsin portfolio.