Insights

Publicity Opportunity Genbev recently went public according to Bloomberg in May 2024, signaling potential for expanded capital, growth initiatives, and new distribution partnerships that could open doors for larger brands seeking Wisconsin reach.

Retail Network With a customer base of over 11,400 licensed beverage retailers across Wisconsin and multiple regional offices, there is a substantial, ready-made channel for new product launches, sampling programs, and exclusive distribution agreements.

Family-Owned Stability Longstanding family ownership since 1933 coupled with steady growth to 201-500 employees suggests a stable, relationship-driven sales approach that values long-term partnerships and localized support.

Market Position As the largest wholesale distributor of wine, spirits, beer, and non-alcoholic beverages in Wisconsin, Genbev is well-positioned to introduce premium or niche brands seeking broad state-wide coverage and cross-category depth.

Strategic Partnerships Past and ongoing distribution collaborations (for example with Hotaling & Co. and Indeed Brewing) indicate openness to new supplier partnerships and portfolio diversification, presenting opportunities for co-branded campaigns and joint go-to-market strategies.

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General Beverage and Beer Sales Companies Tech Stack

General Beverage and Beer Sales Companies uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore General Beverage and Beer Sales Companies's tech stack below.

iCIMS
Applicant Tracking Systems
WordPress
Content Management System
Shopify
E-commerce
Mimecast Secure Email Gateway
Email Security
Jamf
Enterprise Mobility Management
1Password
Security
Adobe Creative Suite
Visualisation Software
Piwik PRO Core
Web Analytics

Media & News

General Beverage and Beer Sales Companies's Email Address Formats

General Beverage and Beer Sales Companies uses at least 4 email formats:

General Beverage and Beer Sales Companies Email Formats	Example	Percentage
FLast@genbev.com	JDoe@genbev.com	84%
First.Last@genbev.com	John.Doe@genbev.com	9%
FirstLast@genbev.com	JohnDoe@genbev.com	6%
Last@genbev.com	Doe@genbev.com	1%

Frequently Asked Questions

What is General Beverage and Beer Sales Companies's phone number?

You can contact General Beverage and Beer Sales Companies's main corporate office by phone at

+1-608-271-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Beverage and Beer Sales Companies's official website and social media links?

General Beverage and Beer Sales Companies's official website is genbev.com and has social profiles on LinkedIn.

How much revenue does General Beverage and Beer Sales Companies generate?

As of August 2026, General Beverage and Beer Sales Companies's annual revenue is estimated to be $50M - $100M.

What is General Beverage and Beer Sales Companies's NAICS code?

General Beverage and Beer Sales Companies's NAICS code is 3121 - Beverage Manufacturing.

How many employees does General Beverage and Beer Sales Companies have currently?

As of August 2026, General Beverage and Beer Sales Companies has approximately 331 employees across 5 continents, including North America, Asia and Europe. Key team members include Company Owner: B. S., Festival Chairman: J. K. and Executive Vice President Marketing: A. M. Explore General Beverage and Beer Sales Companies's employee directory with LeadIQ.

What industry does General Beverage and Beer Sales Companies belong to?

General Beverage and Beer Sales Companies operates in the Beverage Manufacturing industry.

What technology does General Beverage and Beer Sales Companies use?

General Beverage and Beer Sales Companies's tech stack includes iCIMS, WordPress, Shopify, Mimecast Secure Email Gateway, Jamf, 1Password, Adobe Creative Suite and Piwik PRO Core.

What is General Beverage and Beer Sales Companies's email format?

General Beverage and Beer Sales Companies's email format typically follows the pattern of FLast@genbev.com. Find more General Beverage and Beer Sales Companies email formats with LeadIQ.

When was General Beverage and Beer Sales Companies founded?

General Beverage and Beer Sales Companies was founded in 1933.

General Beverage and Beer Sales Companies

Beverage ManufacturingWisconsin, United States201-500 Employees

General Beverage and Beer Sales Companies is a Wisconsin-based wholesale distributor of wine, distilled spirits, beer, and non-alcoholic beverages. Founded in 1933 and still family-owned, the company operates from its Madison headquarters and maintains regional offices to serve licensed retailers across all 72 counties. It positions itself as the state's largest wholesale distributor, coordinating sourcing, sales, and delivery to a broad customer network. Its customers are licensed beverage retailers throughout Wisconsin, for whom it provides distribution, consulting, and service across a wide product portfolio. A notable development in its recent history is a 2022 partnership with Hotaling & Co. to manage its Wisconsin portfolio.