Insights

Market leadership General Beverage is the largest wholesale distributor of wine, spirits, beer and non-alcoholic beverages in Wisconsin with a long-standing family-owned history and a broad retailer base across all 72 counties, signaling established distribution reach and trust that can be leveraged to expand supplier partnerships and exclusive brand initiatives.

Expansion upside Recent strategic moves include going public via a Singapore IPO for a related unit and ongoing partnerships with notable brands, indicating appetite for growth and potential opportunities to introduce new lines or premium SKUs through Genbev’s Wisconsin network.

Portfolio density With a diversified portfolio and partnerships across beer, wine, spirits and non-alcoholic beverages, there is room to upsell cross-category SKUs, premium labels, seasonal campaigns, and exclusive regional allocations to over 11,400 licensed retailers.

Digital readiness Tech stack shows familiarity with modern web and digital tools (WordPress, WPBakery, forms, analytics) suggesting receptivity to digital marketing collaborations, e-commerce enablement, and data-driven demand generation programs to target Wisconsin retailers.

Partner network Past distribution partnerships with brands like Indeed Brewing and Hotaling & Co. demonstrate Genbev’s openness to new collaborations and regional brand launches, presenting a pathway for expanding distributor alliances, co-branded campaigns, and exclusive Wisconsin distribution rights.

Similar companies to General Beverage and Beer Sales Companies

General Beverage and Beer Sales Companies Tech Stack

General Beverage and Beer Sales Companies uses 8 technology products and services including WordPress, oEmbed, Microsoft Windows, and more. Explore General Beverage and Beer Sales Companies's tech stack below.

WordPress
Content Management System
oEmbed
Dev Tools
Microsoft Windows
Operating Systems
Flywheel
Platform As A Service
PHP
Programming Languages
YouTube
Video Players
Google Search Console
Web Analytics
Ninja Forms
Web Platform Extensions

Media & News

General Beverage and Beer Sales Companies's Email Address Formats

General Beverage and Beer Sales Companies uses at least 1 format(s):

General Beverage and Beer Sales Companies Email Formats	Example	Percentage
FLast@genbev.com	JDoe@genbev.com	85%
First.Last@genbev.com	John.Doe@genbev.com	9%
FirstLast@genbev.com	JohnDoe@genbev.com	5%
Last@genbev.com	Doe@genbev.com	1%

Frequently Asked Questions

What is General Beverage and Beer Sales Companies's phone number?

You can contact General Beverage and Beer Sales Companies's main corporate office by phone at

+1-608-271-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General Beverage and Beer Sales Companies's official website and social media links?

General Beverage and Beer Sales Companies's official website is genbev.com and has social profiles on LinkedIn.

How much revenue does General Beverage and Beer Sales Companies generate?

As of July 2026, General Beverage and Beer Sales Companies's annual revenue is estimated to be $50M - $100M.

What is General Beverage and Beer Sales Companies's NAICS code?

General Beverage and Beer Sales Companies's NAICS code is 3121 - Beverage Manufacturing.

How many employees does General Beverage and Beer Sales Companies have currently?

As of July 2026, General Beverage and Beer Sales Companies has approximately 335 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Company Owner: B. S.Festival Chairman: J. K.Executive Vice President Marketing: A. M.. Explore General Beverage and Beer Sales Companies's employee directory with LeadIQ.

What industry does General Beverage and Beer Sales Companies belong to?

General Beverage and Beer Sales Companies operates in the Beverage Manufacturing industry.

What technology does General Beverage and Beer Sales Companies use?

General Beverage and Beer Sales Companies's tech stack includes WordPressoEmbedMicrosoft WindowsFlywheelPHPYouTubeGoogle Search ConsoleNinja Forms.

What is General Beverage and Beer Sales Companies's email format?

General Beverage and Beer Sales Companies's email format typically follows the pattern of FLast@genbev.com. Find more General Beverage and Beer Sales Companies email formats with LeadIQ.

When was General Beverage and Beer Sales Companies founded?

General Beverage and Beer Sales Companies was founded in 1933.

General Beverage and Beer Sales Companies

Beverage ManufacturingWisconsin, United States201-500 Employees

General Beverage and Beer Sales Companies is a Wisconsin-based wholesale distributor of wine, distilled spirits, beer, and non-alcoholic beverages. Founded in 1933 and still family-owned, the company operates from its Madison headquarters and maintains regional offices to serve licensed retailers across all 72 counties. It positions itself as the state's largest wholesale distributor, coordinating sourcing, sales, and delivery to a broad customer network. Its customers are licensed beverage retailers throughout Wisconsin, for whom it provides distribution, consulting, and service across a wide product portfolio. A notable development in its recent history is a 2022 partnership with Hotaling & Co. to manage its Wisconsin portfolio.