Extensive Market Reach GGP's portfolio includes over 100 retail centers across 35 states, with 61 percent of the US population living within an hour of their destinations. This broad geographic footprint offers significant opportunities to target a large and diverse customer base for retail, entertainment, and service brands seeking market expansion.

Strong Industry Presence Having been a key player in retail real estate for over 70 years and managing some of the most prominent shopping destinations, GGP has established itself as a trusted partner in the sector. This stability and experience can facilitate introductions to high-profile tenants and facilitate joint marketing initiatives to attract well-known brands.

Growth and Acquisition Activity GGP has demonstrated active engagement in asset acquisitions and developments, with notable transactions like a $1.8 billion property purchase in 2015 and recent corporate acquisitions by major players such as Simon Property Group and Unibail-Rodamco. This indicates ongoing investment opportunities and potential for partnerships in property development or asset management.

Tech-Driven Engagement Utilizing a modern tech stack including Google Analytics, New Relic, and AngularJS, GGP emphasizes data-driven decision-making. Sales opportunities could focus on digital marketing services, customer analytics, or technology solutions that enhance visitor engagement and operational efficiency for tenants and partners.

Event and Community Presence GGP actively participates in industry events, such as the Afrocentric Symposium and engages with community initiatives. This emphasis on community involvement presents opportunities to develop sponsorship, event marketing, or CSR partnerships that can enhance brand presence and strengthen relationships with local communities and prospective tenants.