Portfolio Growth The company is actively expanding its portfolio with thaw-and-serve desserts, frozen bread dough for bakeries, Pillsbury Croissant Buns, and bulk protein granola. This creates opportunities to cross-sell across the brand portfolio to foodservice and bakery operators seeking convenient, high-quality menu options.

Trade Show Momentum Active engagement at key trade shows to spotlight dessert portfolios and frozen bakery solutions, signaling a focus on bakery, dairy, and pizza segments. Leverage show leads to expand regional distributor partnerships and reach independent operators.

Brand Cross-Sell Powerful, trusted brand mix offers opportunities to bundle multiple General Mills brands in one order, appealing to operators seeking product variety and consistency.

Protein Bulk Demand Protein-forward products in bulk packaging meet rising demand for protein menus and cost-efficient buying—ideal for quick-service, cafes, and bakery operators. Offer wholesale and bulk procurement programs.

Data Driven Robust digital tools support targeted campaigns and measurable results; leverage data to personalize outreach and accelerate sales cycles with foodservice operators.