Innovative Product Launches Keystone RV Co. has a history of launching innovative products like the Montana 3941FO fifth wheel and the Passport GT 2870RL that prioritize safety and offer unique features. This trend of launching new, appealing models presents an opportunity for sales professionals to target customers looking for cutting-edge and secure RV options.

Recent Partnerships By partnering with LandTrust, Inc., Keystone RV Co. has expanded its reach and offerings to outdoor enthusiasts, showcasing a commitment to providing diverse experiences. Sales development representatives can leverage these partnerships to target customers interested in exploring private lands connected by LandTrust, potentially opening up new sales channels.

Acquisition by Thor Thor's acquisition of Keystone RV Co. in 2001 has strengthened the company's position in the industry. Sales professionals can capitalize on this acquisition by emphasizing the combined expertise and resources of both companies, positioning Keystone RV as a reliable and established brand under the Thor umbrella to attract customers seeking quality and trust.

Market Expansion With the launch of the new Cougar sub-brand and the expansion of the Montana floorplan, Keystone RV Co. is signaling market growth and diversification. Sales development representatives can target customers looking for fresh and customizable RV options by highlighting the extended range of products offered by Keystone, appealing to a broader customer base.

Safety and Compliance Focus Keystone RV Co.'s settlement of a disability discrimination suit with the EEOC underscores its commitment to safety and compliance. Sales professionals can leverage this commitment to highlight Keystone's ethical practices and dedication to legal standards, appealing to customers who prioritize doing business with socially responsible and lawful companies.