Expansion into Canada General Shale expanded its offices into Canada through an acquisition, providing a foothold in new markets and potential sales opportunities in the eastern U.S. and Canada.

Acquisitions of Competitors General Shale has a history of acquiring competitors like Summitville Tiles and Meridian Brick, allowing them to broaden their product offerings and customer base, presenting potential cross-selling opportunities.

Introduction of Architectural Linear Series Brick The launch of the Architectural Linear Series Brick gives General Shale a competitive edge with a sought-after product previously available only from Europe, opening up new sales possibilities among architects and builders.

Technology Adoption General Shale utilizes a variety of technology tools such as SAP Commerce Cloud and Google Analytics, indicating a commitment to innovation that can attract tech-savvy customers and present opportunities for digital marketing and e-commerce initiatives.

Ownership by Wienerberger AG As a subsidiary of Wienerberger AG, the world's leading building materials supplier, General Shale benefits from a strong global network and resources, potentially leading to enhanced sales channels and partnerships worldwide.