Educated Institutions Whitacre Greer’s pavers are the chosen product for prestigious institutions such as Emory University, Georgia Tech, and the University of Dayton. Target sales outreach to similar universities, research campuses, and government facilities requiring durable, custom or short-run clay paving solutions.

Boutique Manufacturing Small, boutique-scale production with an emphasis on short production runs and unique items. Opportunity to upsell customization services, limited-edition colors or textures, and rapid lead-time offerings to specifiers seeking distinctive pavements and firebrick solutions.

Residential and Industrial Firebrick Firebrick applications span residential fireplaces and industrial use, including split firebrick interior for wood stoves. Explore cross-sell of high-heat resistant products to builders, remodelers, fireplace retailers, and HVAC or industrial equipment installers.

Continental Distribution Products are distributed through independent retailers across North America. Leverage channel partnerships to expand geographic reach, co-market with retailers, and identify new regional retailers or distributors aligned with boutique clay products.

Mid-market Growth Target Revenue is in a mid-market range with 11-50 employees and a $10M–$25M turnover. Focus outbound strategies on mid-sized construction firms, regional contractors, and specialty masonry houses that value niche materials, fast turnarounds, and architectural clay elements.