Digital Marketing Growth Existing WordPress and Yoast SEO setup signals a basic but solid online presence with room to grow organic and inbound leads. A targeted SEO and content program, along with a conversion-focused site audit and lead capture optimization, could boost wholesale inquiries without a large headcount.

B2B Commerce Modernization Wholesale operations can be streamlined with a B2B e-commerce or customer portal to simplify reorders, bulk pricing, and account-specific terms for customers. Proposing an integrated storefront with ERP or inventory sync would reduce manual order processing and improve order accuracy.

Tech Modernization Tech stack appears modular and could benefit from modernization into a cohesive CMS, CRM, and integration layer. Upgrading to a scalable platform and enabling ERP/inventory integration would improve security, performance, and data visibility for sales and operations.

Operations Automation With a very small team, automation of order processing, invoicing, and shipping notifications could deliver meaningful efficiency gains. Cloud-based procurement and inventory management tools would free up staff time for strategic sales activities.

Growth Financing Opportunities A mid-market revenue range suggests opportunities to optimize working capital through supplier terms, financing, and pricing strategies. Targeted outreach to wholesale distributors and manufacturers seeking reliable supply partners could yield new revenue streams.