Insights

Residential IAQ Focus GeneralAire has a long standing focus on residential IAQ with a full line of humidifiers, dehumidifiers, air cleaners, UV purifiers, and ventilation equipment, placing the company to capitalize on demand for healthier, energy efficient homes and whole home IAQ upgrades.

Channel Partnerships A North American footprint and established distribution with HVAC installers and retailers creates opportunities to expand partnerships, cross sell across product categories, and reach multi unit and contractor channels.

Premium Brand Positioning As a premium brand through GeneralAire and related names, there is potential for higher margins and upsell of bundled IAQ solutions to homeowners investing in energy efficiency upgrades.

IAQ Technology The portfolio covers humidification, dehumidification, air cleaning, UV purification and ventilation, offering cross sell opportunities and room to introduce smart controls or service agreements to increase customer lifetime value.

Growth Readiness With revenue of ten to twenty five million dollars and a lean team, the business is poised for scalable growth through channel expansion, product line bundling, and targeted outreach to installers and builders. Prioritize joint marketing, distributor programs, and showroom partnerships to accelerate sales.

GeneralAire® Tech Stack

Media & News

GeneralAire®'s Email Address Formats

GeneralAire® uses at least 2 format(s):
GeneralAire® Email FormatsExamplePercentage
FirstL@generalfilters.comJohnD@generalfilters.com
96%
First.Last@generalfilters.comJohn.Doe@generalfilters.com
4%
FLast@generalaire.comJDoe@generalaire.com
100%

Frequently Asked Questions

Where is GeneralAire®'s headquarters located?

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GeneralAire®'s main headquarters is located at 43800 Grand River Avenue Novi, Michigan 48375 United States. The company has employees across 2 continents, including North AmericaEurope.

What is GeneralAire®'s phone number?

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You can contact GeneralAire®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is GeneralAire®'s official website and social media links?

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GeneralAire®'s official website is generalaire.com and has social profiles on LinkedIn.

What is GeneralAire®'s NAICS code?

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GeneralAire®'s NAICS code is 31-33 - Manufacturing.

How many employees does GeneralAire® have currently?

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As of May 2026, GeneralAire® has approximately 24 employees across 2 continents, including North AmericaEurope. Key team members include Vp Engineering: C. R.North American Director Of Sales And Marketing: E. M.Director Of Engineering: J. B.. Explore GeneralAire®'s employee directory with LeadIQ.

What industry does GeneralAire® belong to?

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GeneralAire® operates in the Manufacturing industry.

What is GeneralAire®'s email format?

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GeneralAire®'s email format typically follows the pattern of FirstL@generalfilters.com. Find more GeneralAire® email formats with LeadIQ.

When was GeneralAire® founded?

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GeneralAire® was founded in 1937.
GeneralAire® logo

GeneralAire®

ManufacturingMichigan, United States11-50 Employees

GeneralAire® is a residential indoor air quality brand developed by General Filters, Inc., a manufacturer based in Novi, Michigan. The company traces its origins to 1937, when it produced the wool-felt fiber element used to clean home heating oil, and it expanded into indoor air quality in the early 1950s with GeneralAire® residential whole-house humidifiers. Today the line includes humidifiers, dehumidifiers, air cleaners, UV air purifiers, and ventilation equipment for homes. The offerings are targeted at residential customers across North America. GeneralAire is part of a broader brand family that includes Second Wind™ indoor air quality products.

Section iconCompany Overview

Headquarters
43800 Grand River Avenue Novi, Michigan 48375 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1937
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    GeneralAire®'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    GeneralAire®'s revenue is estimated to be in the range of $10M$25M

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