Generation Esports
Technology, Information and MediaMissouri, United States11-50 Employees
Generation Esports is a technology and media company based in Kansas City, Missouri, founded in 2012 with the launch of the High School Esports League to grow esports within schools. Its software helps schools launch and manage esports programs, oversee coaching and competition, and record student performance in a single, portable profile, while also supporting recruitment through analytics. The firm targets K-12 schools, particularly high schools and middle schools, aiming to create a pipeline that continues from early exposure to college-level opportunities. A notable development in its history is the Middle School Esports League initiative started in 2020, expanding access and creating a continuous pathway for students. In 2025, PlayVS acquired Generation Esports, forming North America's largest scholastic and collegiate esports network.