Refurbished Equipment Focus Genesis Equipment Marketing specializes in providing high-quality refurbished prepress hardware, presenting an opportunity to target clients seeking cost-effective, reliable printing solutions without compromising on technology standards.

Comprehensive Service Offering The company offers a wide range of products including digital presses, CTP platesetters, imagesetters, and workflow systems, enabling cross-selling opportunities across multiple hardware categories to maximize customer value.

Small to Mid-Size Market With a modest employee base and a revenue range of 10 to 25 million dollars, Genesis primarily serves small to mid-sized printing businesses that are likely to prioritize affordable, of quality preowned equipment.

Technological Integration Utilizing technologies like jQuery, Google Analytics, and Microsoft ASP.NET, the company demonstrates an emphasis on maintaining a modern online presence, which can facilitate targeted digital marketing and lead generation efforts.

Growth and Expansion Recent activities and the availability of warranty on equipment and parts suggest potential for expanding sales through service contracts, maintenance packages, and upgrade opportunities in the printing equipment sector.