Gluten-Free Expansion Genius Foods has recently launched Bread Crisps in their 'Good for the Gut' range, catering to vegans, vegetarians, and coeliacs. This expansion presents an opportunity to target health-conscious consumers seeking gluten-free and gut-friendly snack options.

Educational Partnerships Through partnerships with Allergy Adventures and Anaphylaxis UK, Genius Foods is addressing the lack of knowledge among UK schoolchildren regarding food allergies. Leveraging these educational initiatives can create brand awareness and foster loyalty among parents and schools concerned about allergy safety.

New CEO Appointment With the appointment of Stephen Hann as Chief Executive, Genius Foods brings in leadership talent from successful brands like One Good Thing. This presents an opportunity to leverage Hann's expertise to drive innovative strategies and expand market presence.

Unique Product Range Genius Foods offers a diverse range of gluten-free bakery products from loaves to pancakes, emphasizing taste and quality. Sales teams can highlight the uniqueness of these products to target a niche market of consumers looking for fresh and delicious gluten-free options.

Market Positioning In a market with similar players like Designs for Health and Garden of Life, Genius Foods stands out with its focus on gluten-free offerings. Emphasizing this positioning in sales pitches can help differentiate the brand and capture market share from health-conscious customers.