New Product Launches Garden of Life has recently launched a variety of new products, such as gummy extensions, grass-fed collagen powder, organic creamy protein, ready-to-drink protein beverages, and probiotics. These new offerings present sales opportunities to target existing customers and attract new ones seeking innovative and health-conscious products.

Acquisition by Nestle Nestle acquired Garden of Life in 2017, indicating a significant investment in the company. Leveraging this acquisition, sales development representatives can explore partnership opportunities with Nestle's existing network and tap into their expertise to expand Garden of Life's market reach.

Sustainability Focus Being a carbon-neutral leader focused on offering clean, traceable, non-GMO, and organic ingredients, Garden of Life's sustainability emphasis aligns with the growing consumer demand for environmentally friendly products. Highlighting this eco-conscious approach in sales pitches can resonate well with sustainability-minded customers.

Market Expansion With recent expansions into new product categories and markets like the gummy segment, protein beverages, and probiotics tailored for kids' health in China, Garden of Life is actively diversifying its offerings and geographic footprint. This expansion opens up avenues for sales representatives to target diverse customer segments across different regions.

Premium Quality Supplements Through brands like Garden of Life and Solgar, known for their commitment to quality and health, Garden of Life positions itself as a premium provider of nutritional supplements. Emphasizing the brand's heritage and high-quality standards can help sales teams target health-conscious consumers willing to invest in superior products.