Platform Advancement Geopath has launched a next-generation OOH measurement platform in collaboration with the Out of Home Advertising Association of America, signaling advanced, transparent impression data across audited formats and creating opportunities to upsell measurement services to advertisers and agencies seeking robust attribution.

Trusted Measurement As an independent, third-party authority on OOH audience measurement, Geopath offers trusted, auditable data that can support brands and media buyers needing transparent verification of impressions and campaign performance.

Industry Collaboration Geopath’s active participation in OAAA events and awards enhances visibility and access to a broad network of buyers and sellers, enabling partnerships, sponsorships, and data-sharing deals that can drive joint selling opportunities.

Data Integration The company emphasizes audience location measurement and deep market insights and uses a tech stack that supports integration with martech ecosystems, suggesting potential to license data or provide APIs to advertisers wanting to augment their digital campaigns with OOH insights.

Growth Opportunity With a small-to-mid sized team and multi-million-dollar revenue, Geopath is positioned to scale its mid-market client base by offering scalable, transparent OOH measurement solutions that validate ROI and accelerate media decisions for regional campaigns.