Next-gen Measurement Geopath is launching a next-generation OOH measurement platform in partnership with OAAA, with Ipsos piloting in H2 2026 and a transition anticipated in 2027. This creates a sales opportunity to position enhanced measurement capabilities, improved data quality, and onboarding services for advertisers and agencies seeking deeper audience insights.

Strategic Partnerships Recent client engagement with Ipsos and ongoing collaboration with OAAA signal openness to large-scale, third-party validation and scalable data partnerships. Sales opportunities exist in offering integration services, data licensing, and joint marketing to advertisers seeking validated impression measurement across OOH formats.

Awards & Visibility Geopath actively participates in OAAA Local Case Study Awards and OOH Media Conference events, delivering high visibility among industry buyers. Leverage upcoming awards and conference participation to generate inbound interest, sponsored case studies, and speaking engagements that showcase measurement strengths.

Industry Positioning As an impartial authority on OOH audience measurement with a transparent methodology, Geopath appeals to brands and agencies seeking trusted attribution. Target opportunities include premium advertisers, media incumbents, and programmatic buyers looking for trusted reach and impression data across OOH formats.

Scale & Reach Potential Geopath’s mid-market size with 11-50 employees and revenue in the 10–25 million range sits between small agencies and mega networks. This suggests a focus on mid-market brands and regional advertisers seeking robust measurement without enterprise-scale constraints, offering tailored analytics packages and onboarding support.