Local Strength Leverage Intersection’s deep roots in Muncie and East Central Indiana to upsell local market branding, community-based campaigns, and hyper-local SEO/ads services that reinforce regional presence for clients targeting similar markets.

Marketing Services Focus Position Intersection as a full-service partner for mid-market brands seeking end-to-end marketing and branding solutions, highlighting capabilities across strategy, branding, digital, and analytics to win larger retainers from local-to-regional firms.

Tech Stack Leverage Use existing tech stack (HubSpot analytics, Google Tag Manager, Squarespace, LinkedIn insights) to offer integrated marketing automation and data-driven campaigns, appealing to clients needing measurable ROI and scalable lead generation.

Growth Readiness Target growth-focused businesses in the region that require robust marketing execution and branding to support expansion, offering package deals that combine brand refresh with performance marketing to accelerate market entry.

SMB to Mid-Market Fit With 11-50 employees and a strong regional footprint, pursue opportunities with small to mid-sized firms seeking boutique agility and personalized service, positioning Intersection as a cost-effective alternative to larger agencies without sacrificing quality.