Airport Adjacent Advantage Leverage the GICC’s location adjacent to Hartsfield-Jackson Atlanta International Airport and its proximity to downtown Atlanta as a compelling selling point for large national and international conferences seeking easy attendee access and strong logistical support.

Expansion Footprint Highlight opportunities related to the campus' hotel integration and expansion potential, including the Marriott headquarters hotel and the connecting convention space, to upsell bundled venue, lodging, and event management packages.

Event Momentum Capitalize on recent and high-profile events such as The Black Beauty Expo to position GICC as a versatile hub for niche industry showcases, beauty, lifestyle, and B2B expos, driving targeted outreach to producers and associations.

Tech Enablement Position GICC’s tech stack and digital experience as a selling point for modern hybrid events, offering integrated solutions with Microsoft 365, Google Cloud, and analytics tools to optimize attendee engagement and sponsor ROI.

Leadership Stability Target prospects with continuous sales leadership growth and recent bookings of sales professionals to demonstrate a proactive, client-first selling team capable of developing long-term convention and venue partnerships.