Airport Proximity Leverage the Georgia International Convention Center’s strategic location adjacent to Hartsfield-Jackson Atlanta International Airport and near downtown Atlanta to target national and international event organizers seeking easy access and high attendee turnout.

Large Scale Venues Promote GICC’s substantial exhibit space and the largest ballroom in Georgia to enterprise groups, associations, and trade shows requiring sizable floor plans, concurrent sessions, and premium gala capabilities.

New Hotel Bundling Position bundled accommodations with the 403-room Marriott headquarters hotel and the 147-room SpringHill Suites to capture group room blocks, travel packages, and turnkey event experiences for planners seeking one-stop logistics.

Transportation Access Emphasize the ATL SkyTrain connection and free airport shuttle as a differentiator for attendee ease, potentially increasing attendee satisfaction scores and justifying premium sponsorships or higher event pricing.

Active Sales Leadership Tap into recent sales leadership appointments to build targeted outreach for convention and event sales, pursuing opportunities in beauty, corporate events, and expanded association conferences aligned with GICC’s capabilities.