Heritage and Quality Leverage Gerber Outerwear’s 87-year heritage and ISO 9001:2000 quality assurance to position premium, durable uniforms for public safety agencies and large organizations seeking long-term value.

Innovation Legacy Highlight Gerber’s history of firsts in nylon jackets, seam-sealed waterproof/breathable styles, and NFPA 1999 certified blood impervious garments to target departments needing advanced protective gear.

Warranty and Trust Emphasize the exclusive 5 Year Factory Warranty and rigorous on-site UL audits as differentiators for risk-averse buyers prioritizing reliability and vendor accountability.

SMB Growth Target With a lean team and revenue in the lower mid-range, pursue mid-size public safety departments and municipal fleets that value scalable, long-term uniform programs and OEM warranty support.

Digital and Analytics Readiness Position as a data-driven supplier by aligning with their web and analytics stack (Cloudflare, Google Analytics) to offer performance-based campaigns, program tracking, and easy online ordering for procurement teams.