Sustainability and workflow Target Gerber Technology’s integrated digital design to production ecosystem for upsell of scalable software licenses, automated workflow optimization, and color management tools that enhance durability and efficiency across sign making and graphics production.

Expansion and space Leverage the recent asset investments and studio space expansion to position higher-end design and prototyping services, offering consulting, turnkey design-to-production packages, and on-site training to maximize utilization of the 13.1M studio assets.

Digital tools leadership Capitalize on Gerber’s ongoing software updates and interoperability initiatives by proposing premium support, custom integrations, and bundled toolchains around AccuMark, YuniquePLM, and Atria Digital Cutter to lock in long-term contracts.

Security and compliance Address data security posture after the 2022 breach with managed security services, compliance assessments, and secure data workflows for clients in sign and graphics manufacturing, presenting as a differentiator for enterprise deals.

Global partnerships Target cross-sell opportunities through Lectra collaboration and global reach by offering joint solutions, extended training programs, and regional implementation teams to accelerate adoption of Gerber’s digital cutting and PLM ecosystem in new markets.