Expansive Industry Reach GES operates as a global full-service provider in the events services industry, serving clients at major exhibitions such as Natural Products Expo West. This broad geographical footprint indicates opportunities to offer comprehensive event management and experiential marketing solutions to multinational clients seeking end-to-end exhibition support.

Recent Acquisition Opportunities Following its $535 million acquisition by Viad Corp, GES is positioned for potential upselling of advanced experiential and logistical solutions to new corporate clients integrated into Viad's portfolio, creating prospects for tailored sponsorship, branding, and technology services as the company expands.

Technological Integration GES leverages a sophisticated tech stack including cloud services, digital content management, and social media platforms, highlighting opportunities to introduce innovative engagement tools, virtual expo solutions, or data analytics services to enhance exhibitor and attendee experiences.

Leadership and Growth The recent promotions and strategic leadership appointments such as the elevation of Derek P. Linde to President demonstrate an active growth trajectory, which could be leveraged to explore partnerships or customized solutions aligned with GES’s expanded market ambitions.

Sustainability Commitment GES has launched initiatives like Rewind to promote sustainability in events, representing a keen interest in eco-friendly practices. This opens opportunities to offer green event technologies, sustainable materials, and consulting services to clients committed to environmental responsibility.