Strategic Acquisition The recent acquisition of GES by Viad Corp for $535 million highlights the company's significant market value and growth potential, presenting opportunities to position complementary services or solutions that can support or integrate with newly acquired resources.

Leadership Expansion With recent promotions like Derek P. Linde's appointment as President and the promotion of regional executives, GES demonstrates organizational growth and stability, indicating a receptive environment for strategic partnerships and enterprise service offerings.

Sustainability Focus The company's launch of initiatives like Trade Show Executive to Rewind reflects a commitment to sustainable event practices, opening doors for vendors specializing in eco-friendly event solutions and technologies.

Technological Integration GES's use of advanced tech stacks such as Microsoft Azure and Oracle Fusion suggests an openness to innovative digital tools, creating opportunities to offer cutting-edge event management software or data analytics services.

Industry Engagement Active participation in key industry events like Natural Products Expo West indicates strong client relationships and market presence, providing pathways to offer targeted marketing, logistics, or exhibitor services to existing and prospective clients.