Community Partnerships Gesa Credit Union actively partners with community organizations, such as Triumph Foundation, Lakewood Police Department, and local schools. Leveraging these partnerships can open doors for sales collaborations with these organizations, offering financial services tailored to their specific needs.

Acquisitions and Expansions Recent acquisition of Security State Bank and partnerships with SchoolDigger and Tacoma Public Schools reveal Gesa's strategic growth initiatives. Sales teams can explore new business opportunities by expanding services to acquired entities and collaborating with educational institutions.

Affinity Card Programs Gesa Credit Union's launch of Affinity Debit Cards supporting local programs demonstrates a commitment to community engagement. Sales professionals can pitch customized financial products for organizations and schools looking to raise funds through such affinity card programs.

Promotion and Recognition Promotion of Blaine Wren to vice president of finance and accounting showcases internal growth opportunities within Gesa Credit Union. Sales representatives can explore cross-selling opportunities by catering financial solutions to departments experiencing leadership transitions.

Competitive Landscape Analyzing Gesa Credit Union's revenue bracket and employee count in comparison to similar companies like Wave Federal Credit Union, Verity Credit Union, and others can help sales teams understand market positioning. Leveraging this data can tailor sales strategies to target areas ripe for market penetration and competitive advantage.