Niche heritage Family-owned surf jewelry brand with a long-running 1998 origin and a recognizable St. Christopher necklace heritage presents an opportunity to resonate with heritage-driven retailers and lifestyle stores seeking authentic, nostalgia-inspired products.

Mid-market scale Revenue in the 1M to 10M range and 11-50 employees indicate a small to mid-market operation suitable for channel partnerships, wholesale programs, and exclusive drops with boutique retailers and regional chains.

Digital tooling Active tech stack including Shopify, Microsoft Advertising, Google Analytics variants, Amplitude, Hotjar, and payment options like Apple Pay and Venmo suggests readiness for direct-to-consumer campaigns, retargeting, and optimized checkout experiences to boost online sales.

Gift and travel appeal Brand emphasizes gifting, travel symbolism, and good luck motifs, aligning well with travel retailers, gift shops, and seasonal campaigns in tourist destinations or surf lifestyle outlets.

Expansion potential Comparable brands operate at much larger scales; Get Back Necklaces can pursue wholesale partnerships with mid-to-large retailers or curated fashion and lifestyle platforms to accelerate growth while maintaining artisanal branding.