Innovative Product Expansion Ghd's recent launch of the Wave Triple Barrel Hair Waver and the cordless GHD Unplugged styler indicates a focus on innovative, portable styling tools, presenting opportunities to upsell accessories, replacement parts, or complementary styling products.

Global Growth Strategy With plans for geographic expansion and a strong presence at the forefront of the fashion styling market, there is potential to develop localized marketing partnerships and distribution channels in emerging markets.

Technology Integration Ghd’s use of various tech platforms such as Magento, WhatsApp Business, and Oracle Responsys suggests readiness for digital marketing campaigns and targeted outreach, enabling tailored promotional offers to engaged customer segments.

Premium Brand Positioning As a renowned hair styling brand associated with style and sophistication, there is an opportunity to collaborate with luxury retailers and influencers to expand brand visibility and premium product sales.

Customer Loyalty Opportunities The focus on product innovation and brand reputation presents possibilities for developing loyalty programs, subscription models, or exclusive memberships to boost repeat purchases and long-term customer engagement.