Giant Group 巨大集團 Employee Directory
Sporting Goods ManufacturingFlevoland, Netherlands201-500 Employees
Giant Bicycles operates within Giant Group, a multinational sporting goods manufacturer focused on bicycles and related components. The company manages four brands—GIANT, Liv, momentum, and CADEX—catering to professional riders, women-specific cycling, urban mobility, and high-end components. It uses a vertically integrated model spanning chassis design, R&D, manufacturing, and brand sales, supported by nine factories, multiple sales subsidiaries, and a broad retail network that serves customers worldwide. Based in Aix-en-Provence, France, Giant Group was established in 1972 and operates in the sporting goods market with a global footprint and ongoing ESG commitments aimed at sustainable operations. In early 2026, the group announced the launch of a new generation of aero road bikes—the Propel and Liv EnviLiv—alongside updates to its urban e-bike lineup.
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