Local heritage Leverage Gilles Frozen Custard’s status as Milwaukee’s oldest fast food restaurant to position partnerships and co-branding with local events, schools, and community initiatives to drive foot traffic and loyalty.

Small business growth With a lean team and reported revenue under 1M, propose scalable, low-friction partnerships such as franchise pilots, joint promotions, or white-label catering to expand revenue without significant upfront investments.

Catering and events Explore event catering, school fundraisers, and local festival partnerships to diversify revenue streams and increase order volume, leveraging existing menu items like custard cakes and pies for specialty offerings.

Digital footprint Utilize the current tech stack and digital hosting to upsell digital marketing services, such as localized ads, email campaigns, and loyalty programs, to boost repeat visits and average order value.

Partnership potential Capitalize on previous collaboration with Life Navigators to propose mutually beneficial community-focused partnerships, sponsorships, or donation-driven promotions that raise brand awareness and drive incremental sales.