Strategic Partnerships Leverage Gillman Home Center's existing community focus and network of 18 locations across Indiana and Ohio to propose exclusive supplier partnerships, co-marketing initiatives, and contractor-friendly programs with enhanced product bundles that align with Habitat for Humanity and local initiatives.

Expansion Readiness Gillman emphasizes growth and technology in-store; tailor sales plays around scalable POS enhancements, loyalty programs, and digital storefront features that can be leveraged by new locations, enabling upsell opportunities for lumber, hardware, tools, and outdoor supplies.

Professional Market With 51-200 employees and a contractor-focused product range, target professional remodeling and building trades with bulk pricing, volume discounts, and project-based procurement solutions, plus training and certification events to drive repeat business.

Brand Ambassadors Capitalize on the Do it Best ecosystem and Do it Best Group activity around awards and events to position Gillman as a premier local partner for exclusive paint brands, tools, and co-branded marketing campaigns that boost foot traffic.

Digital Sales Boost Integrate Gillman’s tech stack (NetSuite, advertising platforms) to fuel data-driven campaigns, targeted promotions, and online/offline omnichannel experiences that convert DIY enthusiasts and pros into repeat buyers, while highlighting regional promotions tied to Indiana and Ohio markets.