Small practice Target a family of boutique facial plastic practices; emphasize premium, personalized patient experiences and scalable marketing packages suitable for clinics with a small team and high-touch service model.

Digital marketing Leverage the existing tech stack (WordPress, Google Ads, Crazy Egg, WP Engine) to offer integrated digital marketing services such as CRO, ad optimization, and website enhancements to drive patient inquiries and consultations.

Owner-led care Position outreach around Dr. David Gilpin’s dual board certification and expert aesthetic focus to forge partnerships that highlight credibility, continuing education, and patient education content to boost trust signals.

Revenue growth With revenue in the multi-million range and a lean team, present scalable marketing automation, appointment funnel optimization, and patient review programs to accelerate bookings and improve lifetime value.

Competitive landscape Market to specialty clinics like Gilpin against larger private practices and booking platforms; offer differentiated services such as targeted local campaigns, reputation management, and measurable ROI reporting that appeals to small practices seeking clear performance metrics.