Expanding Brand Portfolio Giltrap Group has recently added new brands such as Geely and McLaren, indicating opportunities to upsell accessories, parts, and aftersales services tailored to these premium and emerging vehicle lines.

Strategic Partnerships The group’s partnership with New Zealand Fashion Week and collaborations with high-profile brands highlight avenues for co-marketing initiatives and event sponsorships, potentially driving sales through targeted customer engagement.

Digital and Data Capabilities Utilizing a tech stack that includes Microsoft Azure Data Factory and analytic tools suggests a focus on data-driven marketing and personalized outreach, opening opportunities for targeted promotions and improved customer retention strategies.

Leadership and Growth Recent appointments of key executives like Jordan Haines and Steve Kenchington signal a growth phase that may involve expansion in sales functions or entry into new market segments requiring tailored sales approaches.

Market Position and Trends Operations across multiple brands and dealerships position Giltrap Group well for cross-promotional sales opportunities and bundling services, especially as they introduce new models like the second-generation Škoda Kodiaq SUV and electric vehicle options.