Strategic Brand Expansion Giltrap Group's recent partnerships with Geely and McLaren demonstrate a focus on expanding its premium and innovative vehicle lineup, creating opportunities to upsell high-end and emerging brand models to both current and new customers.

Industry Leadership Their partnership with New Zealand Fashion Week positions Giltrap as a key player in lifestyle and prestige sectors, opening avenues for joint marketing initiatives and exclusive customer experiences to attract affluent clients.

Digital Engagement Utilization of advanced tech stack tools like Microsoft Azure Data Factory and Google Tag Manager indicates a strong digital presence, providing a platform for targeted marketing, personalized customer outreach, and data-driven sales strategies.

Customer-Centric Approach With a commitment to delivering the best customer service across all touchpoints, Giltrap offers opportunities for service and parts upselling, especially through repeat owners and car enthusiasts engaged in their events and loyalty programs.

Market Diversification Their active involvement in launching new models such as the Škoda Kodiaq and junior driver scholarships signifies target markets in family, performance, and youth segments, providing avenues for tailored sales campaigns and promotional offers.