Brand Partnerships Giltrap Group actively expands its brand portfolio with 16 brands across 12 dealerships and strategic sponsorships with New Zealand Fashion Week. This indicates openness to co-branding, sponsorship-led campaigns, and cross-promotion opportunities that can be leveraged for targeted marketing, dealership events, and exclusive launch partnerships.

Strategic Sponsorship Recent naming rights and high-visibility sponsorships (NZFW 2025 and related fashion events) suggest a willingness to invest in large-scale, audience-facing initiatives. Sales opportunities exist in premium vehicle showcases, co-branded experiences, and experiential marketing tied to these events to drive foot traffic and brand elevation.

Geely Expansion The integration of Geely Auto into the lineup and a dedicated Geely brand manager appointment signal a push to grow regionally with new product lines. This creates opportunities for lead generation, test drive campaigns, and aftersales programs specifically tailored to Geely models.

Executive Leadership With a new CEO overseeing multiple divisions and around a thousand staff across the group, there is potential for enterprise-level procurement discussions, fleet partnerships, and scalable service solutions that can be pitched to corporate accounts and rental divisions.

Digital & Tech Adoption of Salesforce Sales Cloud, Microsoft 365/Intune, OpenAI tools and other digital stack indicates readiness for data-driven sales processes, CRM-led campaigns, and personalized customer journeys. This enables targeted outreach, refined lead scoring, and efficient follow-ups for new and used vehicle opportunities.