Niche Customization Glamour Costumes specializes in custom-made garments and ready-made ensembles for performers and educators, presenting an opportunity to expand product offerings or personalize offerings for niche markets such as theatrical productions, dance schools, or event organizers.

Tech-Driven Engagement By leveraging tools like Google Analytics, Tag Manager, and SendGrid, the company shows a focus on digital marketing and customer engagement, suggesting potential for targeted marketing campaigns or integrated e-commerce enhancements to boost sales.

Quality Focus With an emphasis on high-quality sequins, lace, and detailing at competitive prices, there is a strong position to promote premium customization and exclusive collections to high-end performers or costume buyers seeking quality craftsmanship.

Expanding Market Operating within the costume design industry alongside large competitors indicates an opportunity to target smaller theaters, schools, and community groups looking for affordable, customizable costumes as a cost-effective alternative.

Potential Collaborations Given the company's focus on performance costumes and the vibrant entertainment industry, strategic partnerships with event organizers, costume rental services, or performing arts schools could open new sales channels and increase brand visibility.