Growth through merger Global Public Affairs recently merged with Mercure Conseil + Communication, creating a bilingual, nationwide capability across Canada. This presents cross-sell opportunities to Mercure’s client base and strengthens credentials for large, multi-jurisdictional accounts, particularly in regulated sectors.

Public affairs leadership As the largest independent public affairs firm in Canada with national offices, GPA can position as a full-service partner for clients seeking end-to-end strategy, research, advocacy, and communications across provinces, increasing potential deals in provincial government relations and industry advocacy.

Diversified sectors Key practice areas include agri-food, health and life sciences, cannabis, natural resources, transportation, and taxation. This breadth enables cross-vertical upsell to existing clients and targeted outreach to high-growth sectors seeking regulatory navigation and stakeholder engagement.

Technology stack leverage Utilizes tools such as SharePoint, Office 365, WordPress, Shopify, and Adobe Creative Suite. Opportunities exist to offer enhanced digital advocacy capabilities, client portals, content localization, and performance analytics to improve outreach efficiency and reporting.

Growth and talent Recent hires in strategy, health and life sciences, and executive communications indicate ongoing expansion and capability building. This signals readiness for large mandates and a need for training, onboarding support, or supplementary services to sustain growth.