Expansion Opportunity Global Public Affairs recently merged with MERCURE Conseil + Communication, signaling growth and expanded bilingual capabilities across Canada. This presents upsell opportunities for integrated public affairs, government relations, and strategic communications services to clients seeking broader national reach and cross-provincial support.

Bilingual Counsel The merger with a Québec-based firm indicates strong bilingual and cross-jurisdictional expertise. Target clients with national operations needing seamless bilingual government relations and communications strategies across both English and French markets.

Public Affairs Scope GPA’s practice areas span Agri-Food, Health, Cannabis, Natural Resources, Taxation, Transportation, and more. This breadth allows cross-sell to existing clients and outreach to adjacent sectors pursuing regulatory advocacy, stakeholder engagement, and strategic communications.

National Footprint With offices in seven major Canadian cities, GPA can offer regionally tailored public affairs programs and monitoring across jurisdictions. This makes it an attractive partner for clients requiring comprehensive, multi-region issue management and policy tracking.

Talent Growth Recent hires across health and life sciences, municipal affairs, and strategic communications suggest ongoing capability building. There is potential to position value-added services around policy intelligence, regulatory affairs staffing, and executive communications for growing clients in regulated sectors.