Strategic partnerships GWI actively partners with organizations like AquaFed, IDRA, CEO Water Mandate and CDP to conduct surveys and initiatives, suggesting a potential sales approach around premium research collaborations, data licensing, and co-branded insights for clients seeking authoritative market intelligence.

Awards and events GWI engages in high-visibility events such as Global Water Awards and Global Water Summit, indicating opportunities to offer sponsorships, exclusive reports, or event-driven marketing partnerships to reach senior decision‑makers in the water sector.

Market leadership Described as the unchallenged leader in high-value water industry intelligence with a 25-year track record, presenting a strong angle for upsell into premium analytics, bespoke advisory services, and enterprise subscriptions targeting top-tier utilities and industry players.

Technology stack Utilizes platforms like AWS, iCIMS, Zendesk, HubSpot and AI tools, suggesting sales angles around scalable data delivery, secure cloud solutions, CRM-driven account management, and AI‑assisted market insights for client workflows.

Growth signals Revenue in the mid‑tens of millions with a mid‑sized employee base and recent press around leadership changes and analyst movements imply an opportunity to position GWI for global expansion partnerships, multi-region data coverage, and expanded service lines aligned to evolving water sector needs.