Gloria Jeans

RetailMoscow, Russia10001+ Employees

Gloria Jeans is a vertically integrated retailer and leader in
fast fashion segment in Russia and CIS countries since 1988
Now Gloria jeans is #1 brand by sales volume in Russia.

Gloria Jeans designs, manufactures, and sells fashion apparel,
footwear, and accessories for kids 1–14 years and adults.

Brand awareness of Gloria Jeans in Russia is 95% (as per McKinsey consulting company).

Business model of the company is based on “fast fashion”
concept implementation, which assumes timely product
development, manufacturing, and selling the most fashion-
able assortment at affordable prices.

We are the fast fashion market leaders
•	3 countries (Russia, Belorussia and Kazakhstan)
•	660+ retail stores in 300+ cities
•	15 000 employees in 2021
•	100+ mln visitors per year

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