SMB Partnerships Leverage the May 2026 SCT Telecom alliance to reach small businesses with bundled Jabra UC solutions. Position bundled packages that combine headsets, PanaCast U30, and modular meeting room products, and use SCT's channel to accelerate SMB acquisitions and shorten sales cycles.

Scalable Meeting Rooms Capitalize on Jabra’s scalable meeting room lineup, including PanaCast U30 for BYOD small rooms and Panacast 40 VBS for larger small spaces, to target mid-market and enterprise hybrid setups. Propose end-to-end bundles with AV hardware partners (e.g., Avocor, DTEN) and offer pilots and installation services to drive adoption.

Channel Partnerships Expand channel and OEM reach through ongoing alliances with NetSpeek, Avocor, DTEN, and NETGEAR AV. Develop co-branded bundles and partner programs with system integrators to embed Jabra audio solutions into collaboration ecosystems and increase deal sizes in enterprise projects.

AI Readiness Prepare for AI-enabled UC environments by aligning with AI adoption trends, leveraging Jabra devices’ compatibility with voice AI workflows, and exploring voice analytics and biometrics integrations as part of enterprise collaboration deployments.

Sustainability Edge Differentiate on sustainability and ethics by highlighting SA8000 compliance and GN Store Nord’s ESG focus in procurement conversations. Target RFPs and large corporates with ESG requirements through value-added services and lifecycle management capabilities.