Insights

Large Network Go Auto operates 70 dealerships and 28 new vehicle brands across Canada and the United States, presenting a broad cross-border sales and service footprint to target with cross-selling and fleet opportunities.

Diversified Offerings With auxiliary arms like Go RV, Go Insurance, and Yes Plan Auto Finance, there are multiple upsell paths from vehicle sales to financing, insurance, service plans, and aftersales support.

Strong Brands Representing a wide mix of top manufacturers, Go Auto can tailor partnerships and promotions by brand affinity to drive new vehicle volume and loyalty across regions.

Best Managed Repeated recognition as a Best Managed Company and Platinum status signals a disciplined operations base, offering credibility when proposing enterprise-level partnerships and large fleet deals.

Community & Growth Ongoing philanthropic activity and recent expansions (new offices, acquisitions) indicate growth momentum and a willingness to invest in markets, aligning with sales plays for regional partnerships and dealer network expansion.

Similar companies to Go Auto

Go Auto Tech Stack

Go Auto uses 8 technology products and services including Optimizely, CDK Global, Power BI, and more. Explore Go Auto's tech stack below.

Media & News

Go Auto's Email Address Formats

Go Auto uses at least 2 email formats:
Go Auto Email FormatsExamplePercentage
FLast@goauto.caJDoe@goauto.ca
94%
First.Last@goauto.caJohn.Doe@goauto.ca
6%

Frequently Asked Questions

What is Go Auto's phone number?

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You can contact Go Auto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Go Auto's official website and social media links?

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Go Auto's official website is goauto.ca and has social profiles on LinkedIn.

How much revenue does Go Auto generate?

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As of August 2026, Go Auto's annual revenue is estimated to be $250M - $500M.

What is Go Auto's SIC code and NAICS code?

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Go Auto's SIC code is 5521 - Motor Vehicle Dealers (Used Only) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Go Auto have currently?

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As of August 2026, Go Auto has approximately 1.2K employees across 6 continents, including North America, Asia and Europe. Key team members include Ceo: J. P., Chief Executive Officer: J. S. and Ceo: M. P. Explore Go Auto's employee directory with LeadIQ.

What industry does Go Auto belong to?

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Go Auto operates in the Motor Vehicle Manufacturing industry.

What technology does Go Auto use?

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Go Auto's tech stack includes Optimizely, CDK Global, Power BI, Amazon Web Services, Microsoft Active Directory, Atlassian Jira, Microsoft Azure and Atlassian Confluence.

What is Go Auto's email format?

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Go Auto's email format typically follows the pattern of FLast@goauto.ca. Find more Go Auto email formats with LeadIQ.
Go Auto logo

Go Auto

Motor Vehicle ManufacturingAlberta, Canada1001-5000 Employees

Go Auto is a large Canadian automotive group that operates an extensive network of dealerships—70 locations—with 28 new-vehicle brands across Canada and the United States. The company coordinates sales, financing, service, and repair through its core network and affiliated entities such as Go RV, Go Insurance, and Yes Plan Auto Finance, enabling a centralized automotive experience for customers. Based in Edmonton, Alberta, Go Auto has expanded its footprint through acquisitions in multiple markets, including Kia West in Coquitlam and Merlin Ford Lincoln in Saskatoon, underscoring its cross-country presence.

Its online platform, GoAuto.ca, lists more than 15,000 new and used vehicles, reflecting a broad selection across major automakers. The group emphasizes philanthropy and industry recognition, having donated over $24.1 million to charities since 2018 and earning Platinum Club status as one of Canada's Best Managed Companies, with recent coverage noting a mobile vehicle service launch in Mountain Brook in 2026.

Section iconCompany Overview

Phone number
Website
goauto.ca
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $250M - $500M

    Go Auto's revenue is estimated to be in the range of $250M - $500M

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