Insights

Strong Market Presence Go Auto operates an extensive network of 70 dealerships and 28 new vehicle brands across Canada and the US, providing a vast customer base and diverse inventory that presents numerous opportunities for cross-selling and upselling both new and used vehicles.

Strategic Acquisitions Recent acquisitions such as Merlin Ford Lincoln and Kia West expand Go Auto's market reach and dealership footprint, indicating opportunities to introduce complementary services or targeted offers to new customer segments.

Customer Loyalty Programs Go Auto's focus on customer-centric benefits like no extra fees, free service loaners, and referral incentives creates a loyal customer base, enabling potential upsell of service plans, accessories, and premium vehicle options.

Community and Brand Recognition Recognized as one of Canada's Best Managed Companies for seven consecutive years, Go Auto has a strong brand reputation and community goodwill, providing a solid foundation for promoting new vehicle launches and financing solutions.

Digital Engagement & Tech With a modern tech stack supporting online vehicle listings, customer service, and marketing efforts, there are opportunities to leverage digital channels for targeted campaigns around their extensive inventory and new dealership openings.

Similar companies to Go Auto

Go Auto Tech Stack

Go Auto uses 8 technology products and services including Amazon CloudFront, Open Graph, SAP, and more. Explore Go Auto's tech stack below.

  • Amazon CloudFront
    Content Delivery Network
  • Open Graph
    Content Management System
  • SAP
    Customer Relationship Management
  • Node.js
    Programming Languages
  • PHP
    Programming Languages
  • GraphQL
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Facebook
    Widgets

Go Auto's Email Address Formats

Go Auto uses at least 1 format(s):
Go Auto Email FormatsExamplePercentage
FLast@goauto.caJDoe@goauto.ca
95%
First.Last@goauto.caJohn.Doe@goauto.ca
5%

Frequently Asked Questions

Where is Go Auto's headquarters located?

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Go Auto's main headquarters is located at 10220 184 Street Edmonton, Alberta t5s 0b9 Canada. The company has employees across 5 continents, including North AmericaAsiaOceania.

What is Go Auto's phone number?

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You can contact Go Auto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Go Auto's official website and social media links?

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Go Auto's official website is goauto.ca and has social profiles on LinkedIn.

What is Go Auto's SIC code NAICS code?

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Go Auto's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Go Auto have currently?

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As of February 2026, Go Auto has approximately 1.2K employees across 5 continents, including North AmericaAsiaOceania. Key team members include Ceo: J. P.Chief Executive Officer: J. S.Ceo: M. P.. Explore Go Auto's employee directory with LeadIQ.

What industry does Go Auto belong to?

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Go Auto operates in the Motor Vehicle Manufacturing industry.

What technology does Go Auto use?

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Go Auto's tech stack includes Amazon CloudFrontOpen GraphSAPNode.jsPHPGraphQLAdobe Creative SuiteFacebook.

What is Go Auto's email format?

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Go Auto's email format typically follows the pattern of FLast@goauto.ca. Find more Go Auto email formats with LeadIQ.

Go Auto

Motor Vehicle ManufacturingAlberta, Canada1001-5000 Employees

As one of Canada’s largest automotive groups, Go Auto operates 70 dealerships and 28 new vehicle brands across Canada and the United States. Our extensive network includes auxiliary companies like Go RV, Go Insurance, and Yes Plan Auto Finance, ensuring we cater to all your automotive needs from purchase through finance, insurance, service, and repair.

Discover over 15,000 new and used vehicles on GoAuto.ca, your one-stop shop for everything automotive. Our new manufacturers include top brands such as Mercedes-Benz, Sprinter, Mitsubishi, Subaru, Ford, Lincoln, Dodge, Chrysler, Jeep, Ram, Hyundai, Genesis, Kia, Mazda, Nissan, Honda, Fiat, Volkswagen, Infiniti, Toyota, GM, Buick, Chevrolet, Audi, Land Rover, Jaguar, and Porsche.

What truly sets Go Auto apart is our commitment to exceptional customer service. Every employee is empowered to find innovative ways to show our guests that we’re happy to help – all the time, every time. Our customer benefits package includes no extra fees, free service loaners, $500 referrals for new vehicle purchases, 7-day-a-week customer service, and 10% savings on all parts and service spending with the free Go Auto App.

Go Auto is also dedicated to giving back to the community. Since 2018, we have donated over $24.1 million to charities and community initiatives, with a strong focus on children’s charities to ensure every child has the opportunity to succeed.

These are just a few reasons why Go Auto is recognized as an industry leader in customer satisfaction and has been named one of Canada’s Best Managed Companies. Visit GoAuto.ca to learn more.

Section iconCompany Overview

Headquarters
10220 184 Street Edmonton, Alberta t5s 0b9 Canada
Phone number
Website
goauto.ca
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Go Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Go Auto's revenue is estimated to be in the range of $250M$500M

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