Insights

Extensive Dealership Network Go Auto operates 70 dealerships across Canada and the United States, representing over 28 new vehicle brands, which presents a wide array of cross-selling opportunities and the potential to promote multiple brands and services to existing customers.

Recent Expansion Growth The company's recent acquisitions and office expansions, including the addition of new dealerships in Calgary and Saskatoon, indicate a growth-focused strategy that can be leveraged to introduce new products, promotions, or financing options to a broader customer base.

Strong Customer Loyalty Programs Offering benefits such as no extra fees, free service loaners, and referral incentives positions Go Auto as a key player in fostering customer loyalty and repeat business, which can be capitalized on for targeted upselling and cross-promotional sales initiatives.

Innovation and Service Expansion The launch of services like mobile vehicle servicing demonstrates a commitment to convenience and innovation, opening up opportunities for service plans, maintenance packages, and connected vehicle solutions to increase revenue streams.

Financial Stability and Recognition With annual revenues between $250 million and $500 million and consistent recognition as one of Canada's Best Managed Companies, Go Auto presents a financially solid partnership environment, encouraging collaboration on new product launches, financing packages, and value-added services.

Similar companies to Go Auto

Go Auto Tech Stack

Go Auto uses 8 technology products and services including jsDelivr, Microsoft SharePoint, SAP, and more. Explore Go Auto's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Microsoft SharePoint
    Content Management System
  • SAP
    Customer Relationship Management
  • LinkedIn
    Online Community Software
  • Windows Server
    Operating Systems
  • PHP
    Programming Languages
  • Tailwind CSS
    UI Frameworks
  • Atlassian Confluence
    Wikis

Go Auto's Email Address Formats

Go Auto uses at least 1 format(s):
Go Auto Email FormatsExamplePercentage
FLast@goauto.caJDoe@goauto.ca
94%
First.Last@goauto.caJohn.Doe@goauto.ca
6%

Frequently Asked Questions

Where is Go Auto's headquarters located?

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Go Auto's main headquarters is located at 10220 184 Street Edmonton, Alberta t5s 0b9 Canada. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Go Auto's phone number?

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You can contact Go Auto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Go Auto's official website and social media links?

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Go Auto's official website is goauto.ca and has social profiles on LinkedIn.

What is Go Auto's SIC code NAICS code?

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Go Auto's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Go Auto have currently?

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As of May 2026, Go Auto has approximately 1.2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: J. P.Chief Executive Officer: J. S.Ceo: M. P.. Explore Go Auto's employee directory with LeadIQ.

What industry does Go Auto belong to?

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Go Auto operates in the Motor Vehicle Manufacturing industry.

What technology does Go Auto use?

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Go Auto's tech stack includes jsDelivrMicrosoft SharePointSAPLinkedInWindows ServerPHPTailwind CSSAtlassian Confluence.

What is Go Auto's email format?

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Go Auto's email format typically follows the pattern of FLast@goauto.ca. Find more Go Auto email formats with LeadIQ.
Go Auto logo

Go Auto

Motor Vehicle ManufacturingAlberta, Canada1001-5000 Employees

Go Auto is a large Canadian automotive group that operates an extensive network of dealerships—70 locations—with 28 new-vehicle brands across Canada and the United States. The company coordinates sales, financing, service, and repair through its core network and affiliated entities such as Go RV, Go Insurance, and Yes Plan Auto Finance, enabling a centralized automotive experience for customers. Based in Edmonton, Alberta, Go Auto has expanded its footprint through acquisitions in multiple markets, including Kia West in Coquitlam and Merlin Ford Lincoln in Saskatoon, underscoring its cross-country presence.

Its online platform, GoAuto.ca, lists more than 15,000 new and used vehicles, reflecting a broad selection across major automakers. The group emphasizes philanthropy and industry recognition, having donated over $24.1 million to charities since 2018 and earning Platinum Club status as one of Canada's Best Managed Companies, with recent coverage noting a mobile vehicle service launch in Mountain Brook in 2026.

Section iconCompany Overview

Headquarters
10220 184 Street Edmonton, Alberta t5s 0b9 Canada
Phone number
Website
goauto.ca
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Go Auto's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Go Auto's revenue is estimated to be in the range of $250M$500M

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