Market Niche GOAL/QPC operates within the education administration programs sector, specializing in organizational improvement tools and training. This positioning indicates strong potential to collaborate with organizations seeking continuous improvement, quality enhancement, and workforce development solutions.

Product Leadership The company is renowned for its Memory Jogger series, a best-selling suite of tools for organizational improvement. This product recognition suggests opportunities for upselling or cross-selling related training materials or expanding into customized program offerings.

Customer Base With a focus on on-site training that combines lectures, case studies, and practical activities, GOAL/QPC serves organizations looking for tailored employee development programs. Sales efforts could target sectors undergoing transformation initiatives or quality certification processes.

Competitive Positioning Operating alongside similar firms like Six Sigma Global Institute and The KPI Institute with comparable revenues, GOAL/QPC holds a significant share within the organizational improvement training space. This competitive landscape offers opportunities to differentiate through technology enhancements or innovative training formats.

Growth Potential With annual revenue estimated between 10M and 25M and a lean team of up to 50 employees, the company may be positioned for scalable expansion into online or virtual training programs, appealing to larger organizations seeking flexible learning options.