Regional target Decatur and Huntsville locations in the Tennessee Valley present a focused regional sales opportunity to expand market share among professional builders and homeowners in northern Alabama.

Builder’s choice Position Gobble-Fite as the trusted, long-standing supplier for foundation to roofing needs, leveraging nearly 80 years of local presence to win bids with reliability and quick delivery.

SMB expansion With 11-50 employees and revenue in the 1M–10M range, pursue mid-market contractor partnerships, remodelers, and small developers who require consistent stock, local service, and competitive pricing.

Digital readiness Capture opportunities through existing tech stack (iCIMS for recruiting, Google Maps for routing, Piwik PRO for analytics) to optimize customer journeys, digital catalog access, and targeted outreach.

Competitive landscape Benchmark against regional players of similar size and broaden value proposition with bundled material kits, delivery windows, and localized credit terms to win larger project bids.