Insights

Growing Brand GoBe Kids is a growing consumer brand with a sustainable product (GoBe Snack Spinner) and a clear mission to promote healthy relationships with food, presenting a reusable, spill-resistant solution that appeals to busy parents seeking mess-free snacking.

Parental Empowerment The product positioning centers on parental control over what and when children eat, while giving kids autonomy on how much they eat, a messaging angle that can be leveraged to target family-focused retailers and subscription services emphasizing healthy eating habits.

Digital Footprint Active digital channels and e-commerce stack (Shopify, TikTok, BugSnag, Yotpo) indicate readiness for social campaigns, influencer partnerships, and loyalty programs to accelerate customer acquisition and repeat purchases.

Revenue Potential Reported revenue in the multi-million range with recent funding and ongoing product expansion plans signal scale-up opportunities for wholesale partnerships, retail channels, and cross-sell within a related product lineup.

Event & Education Recent participation in events and a focus on learning through play present opportunities for school programs, daycare partnerships, and brand collaborations with educational and pediatric product ecosystems.

Similar companies to GoBe Kids

GoBe Kids Tech Stack

GoBe Kids uses 8 technology products and services including Hotjar, Microsoft Clarity, Snowplow, and more. Explore GoBe Kids's tech stack below.

GoBe Kids's Email Address Formats

GoBe Kids uses at least 2 email formats:
GoBe Kids Email FormatsExamplePercentage
First.Last@gobekids.coJohn.Doe@gobekids.co
78%
First@gobekids.coJohn@gobekids.co
22%

Frequently Asked Questions

What is GoBe Kids's official website and social media links?

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GoBe Kids's official website is gobekids.co and has social profiles on LinkedIn.

How much revenue does GoBe Kids generate?

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As of July 2026, GoBe Kids's annual revenue is estimated to be $10M - $25M.

What is GoBe Kids's NAICS code?

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GoBe Kids's NAICS code is 44-45 - Retail Trade.

How many employees does GoBe Kids have currently?

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As of July 2026, GoBe Kids has approximately 16 employees across 2 continents, including North America and Asia. Key team members include Chief Technology Officer: N. B., Founder: S. B. and Founder: S. M. Explore GoBe Kids's employee directory with LeadIQ.

What industry does GoBe Kids belong to?

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GoBe Kids operates in the Retail industry.

What technology does GoBe Kids use?

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GoBe Kids's tech stack includes Hotjar, Microsoft Clarity, Snowplow, Amazon Web Services, Shopify, Klaviyo, Apple Pay and Google Pay.

What is GoBe Kids's email format?

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GoBe Kids's email format typically follows the pattern of First.Last@gobekids.co. Find more GoBe Kids email formats with LeadIQ.

How much funding has GoBe Kids raised to date?

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As of July 2026, GoBe Kids has raised $548K in funding. The last funding round occurred on Sep 30, 2022.

When was GoBe Kids founded?

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GoBe Kids was founded in 2018.
GoBe Kids logo

GoBe Kids

RetailNorth Carolina, United States11-50 Employees

GoBe Kids operates in the retail sector focused on child nutrition and mealtime tool solutions. Its signature product, the GoBe Snack Spinner, is designed to reduce mess and make snack time more independent for young children, while enabling parents to guide choices and portion control. The company targets families with young children, addressing the common challenge of managing snacks in vehicles and on the go, and aims to foster a positive relationship with food through a structured approach to eating. Based in Raleigh, North Carolina, GoBe Kids describes a mission around healthy snacking and sustainable, spill-resistant design. The business positions itself as a brand-building startup with ongoing product development, including updates to its lineup and participation in events to engage with its audience. A recent noted activity is attendance at an event in mid-2025, signalling ongoing efforts to broaden its reach and visibility.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $548K

    GoBe Kids has raised a total of $548K of funding over 3 rounds. Their latest funding round was raised on Sep 30, 2022 as an Equity Crowdfunding.

  • $10M - $25M

    GoBe Kids's revenue is estimated to be in the range of $10M - $25M

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