Boutique consulting Goeins-Williams Associates, Inc. is a small, established performance consulting firm with 2-10 employees, presenting a target for personalized, high-touch services and potential strategic partnerships rather than large-scale retainers.

Diversity and development The firm emphasizes diversity, leadership, and behavioral development through programs and tools like Spice of Life Diversity Card, suggesting opportunities to upsell assessments, training programs, and executive coaching for organizations prioritizing inclusive leadership and culture.

Established credibility With decades of experience since 1986 and recognition as a Top 100 MBE and woman-owned business, leverage their credibility to position premium, impact-focused consulting engagements with clients seeking niche expertise in strategic work environments.

Assessment products GWA distributes Inscape assessment products and offers assessments and development programs, indicating potential cross-sell or bundle opportunities for clients already using or seeking psychometric tools and facilitated development.

Revenue scale Revenue in the mid-range of one to ten million suggests appetite for scalable services, partnerships, or co-delivery arrangements with larger firms to expand reach while maintaining their personalized service model.