Mid-size agency niche With a small team of 2-10 employees but revenue in the 10M to 25M range, Going to the Sun Marketing is positioned for scalable growth through strategic partnerships and outsourced marketing programs. This presents an upsell opportunity to provide full-service campaigns, increased retainer depth, and performance marketing packages to fuel client expansion.

Diverse verticals Servicing travel, tourism, realty, consulting, food, high end retail, music, electronics and nonprofits indicates broad industry versatility. Sales opportunities exist to package industry-specific playbooks, case studies, and vertical-focused offerings that improve efficiency and outcomes for new clients in target sectors.

Holistic marketing The firm emphasizes holistic, micro and macro business analysis to improve profitability and credibility. This opens doors for strategic consulting retainers, marketing maturity assessments, and strategic planning engagements that accompany traditional media and digital services.

Tech-enabled services Utilizing AWS, WordPress, MySQL and other web and security tools suggests reliability and scalable tech backbone. This enables offering managed hosting, secure site optimization, data-driven performance reporting, and integration projects for growing client ecosystems.

Growth-ready messaging With a revenue range and notable comparable peers in the mid-market agency space, there is potential to position as a value-forward partner for mid-sized brands seeking cost-efficient, high-impact marketing that can scale rapidly with their growth trajectory. Propose tiered packages and success-based pilots to win larger contracts.