Strategic Channel Leverage Clorox’s acquisition of GOJO positions PURELL for expanded enterprise distribution through Clorox’s channel network, enabling bundled hygiene and sanitation solutions. Target large buyers in healthcare, hospitality, manufacturing, and retail facilities with integrated procurement, contracts, and logistics under a single vendor.

Healthcare Procurement Growth GOJO has existing HealthTrust distribution and an ISSA footprint with the CX10 Countermount Dispensing System, providing an immediate entry point for hospitals, clinics, and long-term care facilities. Develop enterprise programs with volume pricing, service contracts, and data reporting to win multi-site healthcare deals.

Product Innovation The CX10 Countermount Dispensing System showcases ongoing product modernization for touchless hygiene and analytics. Position CX10 with consumables and service bundles to industries such as education, manufacturing, and food service.

Digital Selling A technology stack featuring Salesforce Sales Cloud and SAP ABAP supports CRM-driven selling, contract management, and replenishment programs at scale. Propose integrated procurement solutions, custom dashboards, and co-branded marketing with Clorox to attract large, data-driven buyers.

Sustainability Partnerships GOJO’s Bronze Partner status in Foundation4pt Research signals a commitment to science-based hygiene innovations and ESG alignment. Leverage this to win RFPs from healthcare, government, and campus accounts that require sustainability and supplier transparency.