Eco Leadership Leverage the unique Audubon International Platinum Eco Rating to position as a sustainability leader in hospitality, creating opportunities for premium eco-friendly packages, green certification consulting, and partnerships with conservation organizations.

Premium Brand Highlight the resort’s niche as a high-end, nature-forward destination in Lake Placid to upsell experiential packages, loyalty programs, and targeted marketing to affluent leisure travelers seeking authentic Adirondack experiences.

Local Experience Capitalize on proximity to Olympic Village and Mirror Lake with collaborations for guided excursions, event sponsorships, and cross-promotions with regional attractions to drive seasonal occupancy and multi-attraction itineraries.

Digital Partnerships Expedite growth through tech-enabled marketing and e-commerce enhancements using the existing stack (Google Cloud, Wix, WooCommerce, Klaviyo) to run personalized campaigns, improve direct bookings, and reduce channel dependence.

Growth Readiness With revenue in the mid-range and a multi-employee base, pursue sales outreach for multi-room corporate retreats, weddings, and group bookings, including corporate partnerships, event planning services, and flexible lodging packages.