Strategic partnership Recent February 2025 news of a partnership with Varsity Brands suggests the resort is open to collaborative marketing and bundled experiences. Sales teams can explore co-branded packages, event sponsorships, and cross-promotions with youth, sports, and entertainment brands to drive group bookings and longer stays.

Expansion & modernization Updates to Crescent Wing guest rooms and suites in 2023 indicate ongoing property modernization. This presents opportunities to upsell premium accommodations, package deals around renovated spaces, and targeted campaigns to guests seeking enhanced Adirondack experiences.

Outdoor recreation focus Located near six million acres of natural beauty with direct access to Lake Placid activities, there is potential to build outdoor-focused itineraries, guided excursions, and partner offers with local operators to increase occupancy during peak seasons and drive ancillary revenue.

Technology enablement AdRoll, Crazy Egg, Snowplow, Drupal, Salesforce, and Microsoft/Google ecosystems suggest a data-driven marketing and CRM approach. Sales opportunities include targeted digital campaigns, headless web experiences for packages, and CRM-driven cross-sell of experiences, meetings, and events.

Mid-market hospitality buyer Revenue in the $25–50M range and a lean staff (11-50) indicate opportunities to sell scalable solutions for mid-sized resorts, such as guest engagement, loyalty programs, event management, and hospitality technology to optimize revenue per available room and improve direct bookings.