Golden Tours | Gray Line London

Travel ArrangementsEngland, United Kingdom201-500 Employees

Golden Tours | Gray Line London is a travel arrangements operator based in London and part of the Gray Line Worldwide Association. Founded in 1984, the company offers a range of sightseeing and day-trip experiences, including luxury excursions, open-top hop-on hop-off bus services, attraction tickets, river cruises, airport transfers, and themed experiences such as afternoon tea.

Its customers include travelers and travel professionals seeking organized, professionally guided itineraries to iconic UK destinations such as Stonehenge, Windsor, Bath, Stratford-upon-Avon, Oxford and Canterbury, as well as open-top tours in London, Windsor and York. The company maintains partnerships with major attractions, including Warner Bros. Studio Tour London and Merlin attractions, alongside other landmark sites. In April 2026, Golden Tours introduced a fully electric Routemaster bus for its London operations.

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