Insights

Market Leadership As the largest and most established sightseeing operator in London with a history dating back to the early 1900s, The Original Tour holds a dominant position in the urban tourism market, presenting opportunities for partnerships with global tour operators and travel agencies seeking reputable and comprehensive city tours.

Tourist Engagement Offering multi-lingual commentary, free Thames cruises, walking tours, and kids' entertainment, the company demonstrates a focus on enriching tourist experiences, which can be attractive to brands looking to sponsor or collaborate on experiential marketing and family-focused packages.

Global Network Being part of the RATP Group’s international sightseeing alliance, The Original Tour provides access to a network across 15 major cities worldwide, opening avenues for cross-promotional strategies and multi-city package sales with their sister companies and international partners.

Digital Marketing Utilizing a range of digital marketing tools including Facebook Pixel, Google Tag Manager, and modern website technologies, the company actively engages with tech-savvy travelers, indicating opportunities for targeted advertising and digital campaign collaborations.

Financial Strength With annual revenues estimated between 250 million and 500 million dollars, The Original Tour is a financially robust entity, offering potential for large-scale collaborative ventures, sponsorship deals, or customized tourism packages tailored to high-value clientele.

Similar companies to The Original Tour

The Original Tour Tech Stack

The Original Tour uses 8 technology products and services including Snowplow, Facebook Pixel, Drupal, and more. Explore The Original Tour's tech stack below.

  • Snowplow
    Analytics
  • Facebook Pixel
    Analytics
  • Drupal
    Content Management System
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers
  • Facebook
    Widgets

Media & News

The Original Tour's Email Address Formats

The Original Tour uses at least 1 format(s):
The Original Tour Email FormatsExamplePercentage
First.Last@theoriginaltour.comJohn.Doe@theoriginaltour.com
44%
FirstL@theoriginaltour.comJohnD@theoriginaltour.com
8%
Last@theoriginaltour.comDoe@theoriginaltour.com
4%
First.Last@theoriginaltour.comJohn.Doe@theoriginaltour.com
44%

Frequently Asked Questions

Where is The Original Tour's headquarters located?

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The Original Tour's main headquarters is located at Jews Row Wandsworth London, SW18 1TB GB. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is The Original Tour's phone number?

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You can contact The Original Tour's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Original Tour's official website and social media links?

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The Original Tour's official website is theoriginaltour.com and has social profiles on LinkedIn.

What is The Original Tour's NAICS code?

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The Original Tour's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does The Original Tour have currently?

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As of June 2025, The Original Tour has approximately 201 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Safety & Engineering: P. P.Head Of Operations: K. B. M.Vice President: R. G.. Explore The Original Tour's employee directory with LeadIQ.

What industry does The Original Tour belong to?

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The Original Tour operates in the Travel Arrangements industry.

What technology does The Original Tour use?

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The Original Tour's tech stack includes SnowplowFacebook PixelDrupaljQueryModernizrGoogle Tag ManagerApacheFacebook.

What is The Original Tour's email format?

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The Original Tour's email format typically follows the pattern of First.Last@theoriginaltour.com. Find more The Original Tour email formats with LeadIQ.

When was The Original Tour founded?

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The Original Tour was founded in 1951.
The Original Tour

The Original Tour

Travel ArrangementsLondon, United Kingdom201-500 Employees

The Original London Sightseeing Tour is the first & largest operation of its kind in the world. With a history that dates back to the early 1900's, their award winning sightseeing service was formally registered on 11th June 1951.

Take a trip around the capital on the top deck of their double-decker open-top buses and enjoy the entertaining commentary from English-speaking guides or digitally recorded commentaries in eleven languages. Tickets are valid for 24 or 48 hours on the hop-on hop-off service with over 70 stops across six routes. Tickets include a free Thames cruise, three free Walking Tours and a fun & entertaining Kids'​ Club.

The Original Tour enjoys an excellent relationship with the travel trade working closely with global tour operators, travel agencies, airlines & OTAs. We look forward to welcoming your guests to this spectacular city!  For more information on working with The Original Tour, please contact traveltrade@theoriginaltour.com.

In September 2014 The Original London Sightseeing Tour Ltd was acquired by RATP Group, whose 70 subsidiaries include hop-on hop-off tour providers L'Open Tour in Paris, Bath Bus Company (Windsor, Cardiff and Bath) and Open Loop in New York.  WTM London 2015 saw the launch of RATP Group's global sightseeing alliance; Extrapolitan. This worldwide group of operators is present in 15 of the world's most exciting cities with informative, entertaining, multi-lingual tours covering each and every major tourist attraction.

Section iconCompany Overview

Headquarters
Jews Row Wandsworth London, SW18 1TB GB
Phone number
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1951
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    The Original Tour's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    The Original Tour's revenue is estimated to be in the range of $250M$500M

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