Digital Presence Capitalize on digital presence by adding online scheduling, client and pet profiles, and an easy path to bookings for grooming and services. Implement a CRM to track client and pet history and launch a simple loyalty program to drive repeat visits and referrals. Create targeted marketing campaigns to convert website traffic into booked appointments.

Local Growth Leverage the Spokane market with local marketing and partnerships with pet stores, shelters, and dog friendly businesses. Explore mobile grooming or home visit add ons to expand service area without a large storefront. Build referral partnerships with veterinary clinics and local pet service providers.

Tech Modernization Modernize the tech stack with a scalable ASP.NET Core based site, integrated analytics, and a more flexible CMS. Improve site speed, mobile experience, and security including payments. Set up analytics to track lead to booking funnel and optimize conversion.

Service Expansion Add preventive care options or telehealth consultations to complement grooming and sitting. Offer service bundles and recurring grooming or home visit subscriptions to stabilize revenue. Consider adding mobile grooming as a service to reach more clients.

Trust and Retention Highlight bonding, insurance, and CPR certification in all marketing to differentiate from competitors. Collect and showcase customer testimonials and success stories. Launch a client loyalty and referral program with convenient care reminders for vaccines and routine visits.