Celebrity collaborations Good American's partnerships with well-known personalities like Cindy Crawford and Victoria Monét present sales opportunities through leveraging celebrity influence and expanding brand visibility.

Seasonal capsule collections Launching holiday and seasonal capsule collections like the coastal cowgirl-inspired Summer Collection provides avenues for targeted marketing campaigns and driving sales spikes during specific times of the year.

Tech-forward e-commerce platform The recent launch of a new e-commerce platform showcases a commitment to enhancing the online shopping experience, creating opportunities for upselling, cross-selling, and personalized recommendations to boost sales.

Inclusive sizing range Good American's inclusive sizing range from 00 to 32 caters to a broader audience of women, opening up avenues for tailored marketing strategies and product recommendations that can lead to increased sales across diverse customer segments.

Empowering brand ethos The brand's focus on empowerment, as seen in the Bosswear Collection, resonates with consumers seeking empowerment through fashion, presenting opportunities for targeted messaging that taps into the growing trend of women's empowerment for driving sales.