Expansion Strategy Good American’s recent openings in Los Angeles, Las Vegas, and Newport Beach, coupled with a new location at Westfield Century City Mall, indicate a strong focus on physical retail expansion in high-traffic markets, presenting opportunities for retail technology suppliers and foot traffic-driven marketing solutions.

Retail Collaboration The partnership with Macy's for a major retail expansion demonstrates a strategic move into department store spaces, suggesting potential for B2B collaborations around in-store displays, exclusive collections, or co-marketing initiatives targeting a larger customer base.

Tech Innovation Integration of advanced display technology and content management systems through partnerships with Samsung reveals openness to adopting cutting-edge retail tech, providing a pathway for suppliers of digital signage, interactive displays, and retail tech solutions to engage with Good American.

Consumer Engagement Campaigns featuring high-profile ambassadors like Cindy Crawford and Victoria Monét show a focus on brand visibility and influencer marketing, creating sales opportunities around brand collaborations, exclusive collections, and content-driven marketing strategies.

Leadership Evolvement Recent leadership changes with new president Paul Griffin and the departure of Jensen highlight transitional phases that could be receptive to targeted outreach for strategic partnerships, executive networking, and consulting services to align with future growth objectives.