Expansion Opportunity rue21 recently closed multiple locations due to bankruptcy, signaling a need for restructuring and potential new store openings to recover market presence.
Asset Investment rue21's recent investment of $4M into brands and intellectual property presents an opportunity for strategic partnerships or acquisitions to leverage and expand the company's assets.
Financial Partnership With funding of $145M and a revenue of $1B, rue21 is positioned for financial collaboration or investment opportunities to support growth and innovation.
Competitive Positioning Among similar companies like Gap, H&M, and Urban Outfitters, rue21's unique brand approach can be leveraged for differentiation and targeted marketing strategies.
Technology Integration rue21's tech stack including Facebook Ads and Google Maps showcases a digital-savvy approach, offering opportunities for tech partnerships to enhance online sales and customer engagement.
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$1Brue21 uses 8 technology products and services including Facebook Ads, Bazaarvoice Curation, ATG Web Commerce, and more. Explore rue21's tech stack below.
| rue21 Email Formats | Percentage |
| FLast@rue21.com | 94% |
| First.Last@rue21.com | 3% |
| F.Last@rue21.com | 2% |
| Last.First@rue21.com | 1% |
RetailPennsylvania, United States10001+ Employees
At rue21, we believe fashion should be fun and accessible to all. As a leading specialty retailer, we’re different, we’re unique—just like you. rue21 combines a shopping experience designed to fit the individuality of our customers with a community to foster love, advocate change and empower each other through what we wear and what we do. Join our team and be #YOUinrue.
Company Overview
Media & News
Funding & Financialsrue21 has raised a total of $145M of funding over 2 rounds. Their latest funding round was raised on May 31, 2018 in the amount of $145M.
rue21's revenue is in the range of $1B
Funding & Financialsrue21 has raised a total of $145M of funding over 2 rounds. Their latest funding round was raised on May 31, 2018 in the amount of $145M.
rue21's revenue is in the range of $1B
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