Ecommerce Growth Good Earth Pottery runs an online store on Wix eCommerce with a small team. There is potential to accelerate online revenue through search engine optimization, improved product photography, conversion rate optimization, and paid social channels to reach customers beyond the local Oklahoma market.

B2B Design Partnerships Position Good Earth Pottery as a bespoke design partner for architecture and interior design firms, studios and contractors. Build case studies around installations and collaborations to win design build projects.

Security and Trust Current tech stack includes security headers, Sentry and HSTS, highlighting trust for online buyers. Offer advanced security hardening, performance monitoring and disaster recovery services to reduce downtime and protect revenue.

Operational Scale A lean team presents an opportunity to offer outsourced services such as product photography, 3D rendering, and logistics coordination to scale production and storefront capabilities.

Market Reach Marketplaces and retailers in the home and decor space provide opportunities for multi channel distribution and brand storytelling. Explore partnerships, influencer collaborations and a strong brand narrative to capture a share of the handmade goods market.