Strategic Acquisition Good Measures was acquired by NationsBenefits in November 2024, signaling consolidation in the Food as Medicine and health plan support space. Sales opportunities exist in leveraging NationsBenefits’ fintech and outcomes platform to scale Food Prescription programs across additional plans and employer groups.

Health Plan Alignment Existing partnerships with Point32Health, Cambridge Health Alliance, WellCare, and other health plans indicate strong demand from payers for integrated nutrition and health management solutions. Target similar payer networks and care management organizations seeking to expand social determinants of health and value-based care initiatives.

Medicare Medicaid Footprint As a credentialed provider in all 50 states offering Medicare and Medicaid aligned nutrition programs, there is a broad addressable market for expansion with state Medicaid programs and Medicare Advantage plans, especially where food as medicine and personalized prescriptions are prioritized.

Data Driven Programs Proprietary technology and personalized food prescriptions underpin evidence-based health outcomes. Sales opportunities exist in marketing to health plans and employers prioritizing outcomes analytics, member engagement tooling, and social determinants of health interventions.

Retail and Grocery Partnerships Existing collaborations with Instacart and the broader grocery ecosystem for shopping lists and meal plans present an opening to cross-sell additional partnerships with retailers and digital health platforms to scale Food Prescription programs and improve member adherence.